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In today’s fast-changing world, research skills have become valuable. This course equips you with the knowledge and capability to design and carry out research that has impact for business or government. You will learn to review literature, design re...

Applied research is a critical skill required in organisations. Through a research internship with an approved organisation this course allows students to experience applied research in an organisational context. The research problem is provided by t...

This course is a supervised individual research project, supplemented by seminars on topics related to stages in the research process.

This is an introduction to marketing with a strategic customer/client focus in commercial, public sector and not-for-profit organisations. You will be equipped to create a marketing plan based on competitive market analysis, consumer insights, innova...

Digital marketing is central to business, governance and communication. We’ll apply theory to real companies to strategise, manage and optimise media (for example, web pages, search engine marketing, advertising), social media, analytics, content man...

Consumers are at the heart of marketing activity and understanding them is paramount. In this course we examine how consumers make decisions and consume across contexts from media to products, services, ideas and experiences. You will learn the psych...

Data-informed decisions are essential elements in marketing strategy formulation. Market research is one of the most effective ways to provide such insights and knowledge. This course provides a hands-on approach to experience both qualitative and qu...

This course explores the marketing of health and wellbeing including the construction and evaluation of communication campaigns to address health and wellness in the community and organisations. The course will introduce students to key concepts and ...

In an era of mis-/disinformation and social media, effective public relations have never been more critical for organisations worldwide. This course provides a sound understanding of the core concepts and theories pertaining to public relations. It e...

Every day consumers are exposed to a myriad of marketing messages. Students will apply the latest theory to traditional and digital techniques to connect businesses with consumers, and enable social or political change. Students will deliver marketin...

Companies and organisations face challenges to effectively market their products and services overseas. This course applies marketing concepts to the international arena and examines some of the major issues and decisions faced by New Zealand compani...

This capstone course is the consolidation of marketing knowledge and experience. Students will develop a marketing strategy and implementation plan using a strategic framework that places customers at the centre of enterprise activity. Students will ...

Tourism is a unique, experience-based, intangible context for marketing. In this course students learn to develop and implement a creative, research-informed tourism marketing plan to solve key problems for tourist destinations, packages, and service...

Using marketing concepts and techniques, social marketing implements programmes to bring about individual and social change for good. This course introduces students to principles, frameworks and challenges in social marketing including the social ma...

The United Nations Sustainable Development Goals (UNSDGs) play a vital role in providing a framework for meeting the needs of people and the planet. This course explores how marketing and marketplace exchanges can align with the UNSDGs to contribute ...

Every day consumers are surrounded by thousands of products and services. Branding helps them make risk-reduced purchasing decisions. This course adopts a strategic emphasis in building, measuring and managing brand equity, along with the evaluation ...

The United Nations Sustainable Development Goals (UNSDGs) play a vital role in providing a framework for meeting the needs of people and the planet. This course explores how marketing and marketplace exchanges can align with the UNSDGs to contribute ...

Using problem-based, small group learning, students critically evaluate foundational work on core concepts in marketing, and review cutting-edge research with a focus on consumer behaviour, marketing strategy and sustainable marketing. Together with ...

In a rapidly changing world, marketing communications is faced with many challenges arising from technology, the rise of the influencer, consumer trends and for businesses trying to get heard. Students will explore advanced marketing communication th...

The course examines the theoretical and practical aspects of emerging technologies and their impact on organisations, society, and individuals. In this course, students will assess how various emerging technologies solve problems and create values th...

Businesses operate in competitive and dynamic environments that increasingly shape business practices. By exploring the intersection of marketing and international business, students will acquire an in-depth knowledge of significant marketing and int...

Course content will vary on individual programme of study.

Course content will vary on individual programme of study.

This course is a supervised individual research project, supplemented by seminars on topics related to stages in the research process.

This course examines the key role of collecting interpreting and analysing marketing data and information to assist marketing managers. It involves applying the principles of market research and information technologies to marketing and strategy-rela...

The course examines consumers and their consumption-related behaviours, which includes the acquisition, usage and disposition of goods, services and experiences. It focuses on understanding consumers as individuals and as members of other groups and ...

Using an integrated marketing communications framework, this course examines a range of communication tools and options available for marketers, including advertising and digital media. It focuses on marketing communication strategies and activities ...

MCom thesis in Marketing.

90 point thesis in Marketing.

60 point dissertation in Marketing.

PhD course.