Shan Abdur Rahman

Narrative Persuasion: Features, Mechanism and Impact on the Consumption Experience of Story

Photo of Shan Abdur Rahman
PhD student, Shan Abdur Rahman


Office: PhD space, Level 1 Rutherford House, Pipitea Campus, Wellington 6011

Supervisor: Prof Nick Ashill and Dr Djavlonbek Kadirov


Shan worked as a corporate marketing professional for approx. 10 years before joining Victoria University of Wellington as a PhD candidate. He handled leadership roles in marketing strategy, segmentation, campaign management and communication in sectors like banking, telecommunication, and fashion. He is also a storyteller and authored short-stories collections.


BFTech, National Institute of Fashion Technology (NIFT), New Delhi.

MBA, Indian Institute of Technology Delhi (IIT Delhi), New Delhi.

Research interests

Marketing communication, Narrative persuasion, Consumption experience


Victoria University of Wellington Doctoral Scholarship, 2021

Raymond scholarship for academic excellence, 2008 and 2009

Best graduation project award, 2009

One of the bestselling authors (Hindi short stories, by Nielsen and Dainik Jagran- Leading Hindi daily, India), 2018