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Mehedi Hasan

Exploring the influence of personalization on consumer behavioural intention in the online environment: Privacy & personalization trade-offs.

A photo of Mehedi Hasan, PhD student in Marketing
Mehedi Hasan, PhD student in Marketing

Email: mehedi.hasan@vuw.ac.nz

Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisors:  Associate Professor Val Hooper and Prof Nick Ashill

Profile

Mehedi Hasan is a PhD student in the School of Marketing and International Business (SMIB) exploring the personalization and privacy paradox in influencing consumer intention. Prior to starting his PhD in marketing, Mehedi completed his Bachelor from East West University, Bangladesh (with scholarship), and MBA with (full) distinctions and with fully funded scholarship from King Fahd University of Petroleum & Minerals, Saudi Arabia. His research interest includes Marketing Information Systems; Electronic commerce; Consumer and Buyer Behavior; and Cybersecurity.

Qualifications

MBA (Dean’s Honor list), King Fahd University of Petroleum & Minerals (KFUPM), Saudi Arabia.

BBA in Finance (major) & Accounting (minor), East West University, Bangladesh.

Research interests

Marketing Information Systems; Electronic Commerce; Consumer and Buyer Behaviour; and Cybersecurity.

Selected publications

Hasan, M & Sohail, M. S. (2020): The influence of social media marketing on consumers’ purchase decision: Investigating the effects of local and nonlocal brands, Journal of International Consumer Marketing, published online: 21 Jul 2020, DOI: 10.1080/08961530.2020.1795043. (ABDC: B)

Conferences

Sohail, M. S., Hasan, M. Mobile social network: Examining the effects of customer engagement behaviour on brand trust and the link to brand loyalty. 28th EBES Conference – Coventry, UK. May 29 to May 31, 2019.

Hasan, M., & Sohail, M. S.. The influence of social media marketing on consumers’ purchase decision: Investigating the effects of local and nonlocal brands. AGBA (USA) 2019 16th World Congress Conference, 2nd to 4th July, Indian Institute of Technology - Delhi (IIT-Delhi), India.

Awards

Victoria University of Wellington Doctoral Scholarship, 2020

Best research paper award, 2019: 10th KFUPM Students’ Forum Research Paper presentation

Best research paper award, 2018: 9th KFUPM Students’ Forum Research Paper presentation

KFUPM fulltime Graduate Student Scholarship, 2016