PhD graduates
Find out about our PhD graduates and their completed research projects.
School of Marketing and International PhD completions and subject areas. The names with an asterisks* received the Dean's Doctoral Award.
All recent theses are available online via the Victoria University of Wellington library.
PhDs completed in 2026
Mehedi Hasan, MARK
The Factors Influencing the Privacy Concerns of Users of Wearable Devices for Health Tracking, and Their Continued Usage Intentions
Supervisors: Val Hooper, Nick Ashill
Xuemeng Liu, IBUS
Geopolitical Legitimacy and Global Sourcing Amid Selective De-globalization: An Empirical Analysis of U.S. MNEs’ Sourcing Adjustments in China (2019–2023)
Supervisors: Hongzhi Gao
PhDs completed in 2025
Joel Hassan, IBUS
Sourcing Under Pressure: Geoeconomic Risk, Firm Dependence, and the US-China Trade Conflict
Supervisors: Hongzhi Gao, Revti Raman
Mahafuz Mannan, MARK
Predictors of Advice Compliance Intention in AI chatbot-based Mobile Mental Wellness Apps: The Role of Customer Engagement and Attachment
Supervisors: Nick Ashill, Janet Davey
Shan Rahman, MARK
The Art of Selling Dreams: The Expression of Charisma and Longevity in Luxury Brand Storytelling
Supervisors: Nick Ashill, Djavlonbek Kadirov
PhDs completed in 2024
Lindsey DeFraites, MARK
Understanding sustainable consumption experiences among the new middle class in an emerging market: A social cognitive approach
Supervisors: Micael-Lee Johnstone, Janine Williams
Nigel (Yun Shyh) Pang, MARK
The Freedomscape of Freedom Camping
Supervisors: Jayne Krisjanous, Fandy Tjiptono
Paul Harrison, MARK
You can’t post that, it’s offensive! Investigating the process of taking offense to online marketing communications
Supervisors: Nick Ashill, Janine Williams
PhDs completed in 2022
Pablo Correa Gonzalez, MARK
Human-Likeness Realism Of Digital Assistants’ Interface: Effects On Customer Experience, Trust In Digital Assistants And Purchase Intention
Supervisors: James Richard, Val Hooper
Thu Nguyen, MARK
Firms' sustainability marketing commitment and performance: the role of chief marketing officers' Confucian dynamism, prosocial motivations and proactive personality
Supervisors: Djavlonbek Kadirov
Zhanna Rodina, IBUS
Corruption distance and FDI location choice
Supervisors: Siah Hwee Ang, Matevz Raskovic
PhDs completed in 2021
Marlini Bakri, MARK
More than words: decoding the influence of user-generated images on visiting friends and relatives (VFR) tourism
Supervisors: Jayne Krisjanous, James Richard
Rene Versteegh, MARK
Consumers’ Internal Motivations for Sustainable Consumption: An investigation into the effects of consumer image congruence and temporal orientation on the consumption of sustainable goods
Supervisors: James Richard, Michelle Renton
Omar Thaher Hasan Megdadi, MARK
Investigating the Effects of Islamic Business Ethics and Etiquette on Business Relationships and Customers’ Adoption of Internet Banking
Supervisors: Kim Fam, James Richard
Tega Ogbuigwe, IBUS
Hybrid ownership structures and cross-border acquisition completion of emerging market firms: An institutional and signalling theory perspective
Supervisors: Hongzhi Gao, Eldrede Kahiya
PhDs completed in 2020
Himadree Phookan, IBUS
Interpersonal cross border knowledge transfer within the multinational enterprise: Subsidiary power, intra-MNE competition and cultural intelligence
Supervisors: Revti Raman, Cheryl Rivers
Sharmistha Chowdhury, IBUS
Inward internationalisation and cross-border acquisitions by EMNEs: The moderating role of ownership heterogeneity
Supervisors: Revti Raman, Yang Yu
PhDs completed in 2019
Naghmeh Kargozar, IBUS
The effect of institutions and failure-based learning on entry mode choice
Supervisor: Siah Hwee Ang
Hamish Simmonds, MARK *
Morphogenetic Service Ecosystems: An emergentist analysis of the mechanisms of service ecosystem transformation
Supervisors: Val Hooper, Kate Daellenbach, Aaron Gazley
Umar Ahmed, IBUS
Imitation in foreign location choice: The role of upper echelons' diversity
Supervisor: Siah Hwee Ang
PhDs completed in 2018
Steffen Bertram, IBUS
The social effects of anger in international negotiations: The role of self-regulation and bargaining power
Supervisors: Cheryl Rivers, Revti Raman
Martyn Gosling, MARK
Towards a General Theory of Markets: A Social Practice Theory Approach
Supervisors: James Richard, Yuri Seo
PhDs completed in 2017
Thao Nguyen, IBUS
Escaping the Exploitation Trap of Power-Disadvantaged Firms in Asymmetric Networks : a Study of Vietnamese Contract Manufacturing Exporters in Buyer-Driven Global Value Chains
Supervisors: Revti Raman, Siah Hwee Ang
Sinh Hoang Nguyen, MARK
Factors in the effectiveness of anticipatory guilt and shame appeals on health communications: The role of self-construal, regulatory focus and personal cultural orientation
Supervisors: Dan Laufer, Jayne Krisjanous
Bo Ning, MARK
How does corruption distance affect MNCs' entry ownership strategies and entry performance? : a combined lens of transaction cost economics and institutional theory
Supervisor: Kim Fam
PhDs completed in 2016
Honghong Zhang, MARK
Susceptibility to Social influence in New Product Adoption : an Exploration of Its Antecedents and Consequences
Supervisors: Kim Fam, Tiong Thye Goh
Richa Chugh, IBUS
The influence of psychological contract on exporter-distributor relationships and export venture performance
Supervisors:
PhDs completed in 2014
Yuanindita Ingardya (Ardya), MARK *
The Relationship between Musicians and their Fans on Social Networking Sites : a Look into Musicians as Human Brands
Supervisors: Urs Daellenbach, Kate Daellenbach, Aaron Gazley