PhD graduates

Find out about our PhD graduates and their completed research projects.

Photo of Shan Abdur Rahman

Shan Abdur Rahman

Narrative Persuasion: Features, Mechanism and Impact on the Consumption Experience of Story

Photo of Mahafuz Mannan

Mahafuz Mannan

Exploring the impact of artificial intelligence (AI) on healthcare services

Photo of Joel Hassan

Joel Hassan

The global sourcing network responses of multinational enterprises to international relations-based political risk

Portrait of PhD student, Nigel Pang Yun Shyh

Nigel Pang Yun Shyh

The Freedomscape of Freedom Camping

Photo of Paul Harrison

Paul Harrison

You can’t post that, it’s offensive! Investigating the process of taking offense to online marketing communications

A profile image PhD student in Marketing, Lindsey deFraites.

Lindsey DeFraites

Understanding sustainable consumption experiences among the new middle class in an emerging market: A social cognitive approach

A profile image of PhD student in International Business, Tega Ogbuigwe.

Tega Ogbuigwe

Hybrid ownership structures and cross-border acquisition completion of emerging market firms: An institutional and signalling theory perspective

A profile image of PhD student in Marketing, Pablo Correa Gonzalez.

Pablo Correa-Gonzalez

Human-Likeness Realism Of Digital Assistants’ Interface: Effects On Customer Experience, Trust In Digital Assistants And Purchase Intention

A profile image of PhD student in International Business, Zhanna Rodina.

Zhanna Rodina

Corruption distance and FDI location choice

A profile image of PhD student in Marketing, Thu Nguyen.

Thu Nguyen

Confucian values, future time focus and prosocial motivation in marketing management

A profile image of Omar Megdadi.

Omar Megdadi

The effects of Islamic business ethics and etiquettes on the business relationship lifecycle stages in the Jordanian Islamic banking sector

A profile image of PhD student in Marketing, Rene Versteegh.

Rene Versteegh

Consumers’ Internal Motivations for Sustainable Consumption

A profile image of PhD student in Marketing, Marlini Bakri.

Marlini Bakri

More than words: decoding the influence of user-generated images on visiting friends and relatives (VFR) tourism

A profile image of PhD student in International Business, Sharmistha Chowdhury.

Sharmistha Chowdhury

Inward internationalisation and cross-border acquisitions by EMNEs: The moderating role of ownership heterogeneity

A profile image of PhD graduate in International Business, Himadree Phookan.

Himadree Phookan

Interpersonal cross border knowledge transfer within the multinational enterprise: Subsidiary power, intra-MNE competition and cultural intelligence

A profile image of PhD graduate in International Business, Umar Ahmed.

Umar Ahmed

Imitation in foreign location choice: The role of upper echelons' diversity

A profile image of PhD graduate in Marketing, Hamish Simmonds.

Hamish Simmonds

Morphogenetic Service Ecosystems: An emergentist analysis of the mechanisms of service ecosystem transformation

A profile imafe of PhD student in International Business, Naghmeh Kargozar.

Naghmeh Kargozar

The effect of institutions and failure-based learning on entry mode choice

A profile image of PhD graduate in Marketing, Martyn Gosling.

Martyn Gosling

Towards a General Theory of Markets: A Social Practice Theory Approach

A profile image of PhD graduate, Dr Steffen Bertram.

Steffen Bertram

The social effects of anger in international negotiations: The moderating role of self-regulation and power

Man at desk

Nguyen Hoang Sinh

Factors in the effectiveness of anticipatory guilt and shame appeals on health communications

A profile image of PhD graduate, Dr Richa Chugh.

Richa Chugh

The influence of psychological contract on exporter-distributor relationships and export venture performance

A profile image of  	PhD graduate, Dr Yuanindita Ingardya.

Yuanindita Ingardya (Ardya)

The Relationship between Musicians and their Fans on Social Networking Sites: A Look into Musicians as Human Brands

An image of PhD graduate, Dr Honghong Zhang in an office.

Honghong Zhang

Susceptibility to social influence in new product adoption: An exploration of its antecedents and consequences

A profile image of PhD student in Marketing, Bo Ning.

Bo Ning

Institutional influences on entry mode choices for multinational corporations from the perspective of legitimacy

A profile image of PhD student in International Business, Thao Nguyen.

Thao Nguyen

Impact of strategic entrepreneurship on capability development and performance of contract manufacturers in global value chains