News

Keep up to date with the latest news from the School of Marketing and International Business.

  • Black Lives Matter: What’s in a name?

    Why does it take a huge, international outpouring of resistance, antagonism and grief to make brands consider changing their discriminatory names, asks Associate Professor Val Hooper.

  • Business in a trade war: Part three

    In the final of a three-part series based on a study of managerial perceptions of the U.S.-China trade war, researchers Hongzhi Gao, Monica Ren, and Ivy Guo take a closer look at how Trans-Tasman businesses are responding.

  • Business in a trade war: part two

    In the second of a three-part series based on a study of managerial perceptions of the U.S.-China trade war, researchers Hongzhi Gao and Monica Ren take a closer look how Trans-Tasman, and European businesses are responding.

  • Beyond tariffs: the US-China trade war

    Hongzhi Gao from Victoria University of Wellington and Macquarie University's Monica Ren have been talking to businesses on both sides of the Tasman about the impact of the trade war and the opportunities it throws up in a time of COVID-19.