News

Keep up to date with the latest news from the School of Marketing and International Business.

  • A profile image of Associate Professor Dan Laufer.

    Chief executives in an overseas crisis: Assets or liabilities?

    How wise is it for a chief executive to front up to an angry public and a probing media during a crisis in an overseas market? That depends on the characteristics of the CEO, the type of crisis and the characteristics of consumers in overseas markets, according to Te Herenga Waka–Victoria University of Wellington’s Associate Professor Dan Laufer, of the Wellington School of Business and Government.

  • Black Lives Matter: What’s in a name?

    Why does it take a huge, international outpouring of resistance, antagonism and grief to make brands consider changing their discriminatory names, asks Associate Professor Val Hooper.

  • Business in a trade war: Part three

    In the final of a three-part series based on a study of managerial perceptions of the U.S.-China trade war, researchers Hongzhi Gao, Monica Ren, and Ivy Guo take a closer look at how Trans-Tasman businesses are responding.

  • Business in a trade war: part two

    In the second of a three-part series based on a study of managerial perceptions of the U.S.-China trade war, researchers Hongzhi Gao and Monica Ren take a closer look how Trans-Tasman, and European businesses are responding.