Rene Versteegh

Consumers’ Internal Motivations for Sustainable Consumption

Thesis: Consumers’ Internal Motivations for Sustainable Consumption: An investigation into the effects of consumer image congruence and temporal orientation on the consumption of sustainable goods

Email: rene.versteegh@vuw.ac.nz

Supervisor: AProf James Richard and Dr Michelle Renton

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Profile

René Versteegh is a PhD student in the School of Marketing and International Business, looking at motivators for the purchase of sustainable goods. He began his PhD in 2014, following the successful completion of a BCom (Hons) in Marketing at Victoria University of Wellington. His research interests include the marketing of sustainable goods and emerging technologies in marketing.

Qualifications

BCA, BCA(Hons), Victoria University of Wellington

Research interests

Marketing of sustainable goods; emerging technologies.