Mahafuz Mannan

Exploring the impact of artificial intelligence (AI) on healthcare services

Photo of Mahafuz Mannan
PhD student, Mahafuz Mannan


Office: PhD space, Level 1 Rutherford House, Pipitea Campus, Wellington 6011

Supervisor: Prof Nick Ashill and Dr Janet Davey


Mahafuz Mannan is a PhD student at the School of Marketing and International Business, Victoria University of Wellington. He is also a senior lecturer (currently on study leave) at the Department of Marketing and International Business, North South University. He completed a Master of Marketing degree from the prestigious ANU College of Business & Economics, Australian National University. Earlier, Mahafuz Mannan also completed a Bachelor of Business Administration (BBA), majoring in Marketing, from North South University.


Master of Marketing. Australian National University, Australia.

Bachelor of Business Administration, North South University, Bangladesh.

Research interests

Healthcare marketing, consumer behavior, interactive marketing, artificial intelligence and green marketing.


Muhammad Sabbir Rahman, Md. Afnan Hossain Mahmud Habib Zaman and Mahafuz Mannan (2020), "E-service quality and trust on customer's patronage intention: Moderation effect of adoption of advanced technology", Journal of Global Information Management, Vol. 28 No. 1, pp. 39-55.

Riasat Amir, Mahafuz Mannan and Muhammad Nasiruddin (2020), "Influence of corporate social responsibility on bottom of the pyramid (BoP) consumers' purchase intention", International Journal of Business Innovation and Research, Vol. 21 No 2, pp. 259-270.

Mahafuz Mannan, Reaz Ahamed and Sifat Binte Zaman (2019), "Consumers' willingness to purchase online mental health services", Journal of Services Marketing, Vol. 33 No. 5, pp 557-571.

Mahafuz Mannan, Nusrat Chowdhury, Priodorshine Sarker and Riasat Amir (2019), "Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants", Journal of Modelling in Management, Vol. 14 No. 4, pp. 922-947.

Muhammad Sabbir Rahman, Mahafuz Mannan, Md. Afnan Hossain and AAhad M. Osman Gani (2019), "Awareness of occupational hazard in learning organizations: Knowledge sharing behaviour and spirituality perspective", Global Knowledge, Memory and Communication (formerly known as Library Review), Vol. 68 No. 1/2, pp. 17-32.

Muhammad Sabbir Rahman, Mahafuz Mannan and Riasat Amir (2018), "The rise of mobile Internet: The adoption process at the bottom of the pyramid", Digital Policy, Regulation and Governance (formerly known as Info), Vol. 20 No. 6, 582-599.

Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain, Mahafuz Mannan, Hasliza Hasan (2019), "Mediating effect of employee's commitment on workspace spirituality and executives sales performance: An empirical investigation", Journal of Islamic Marketing, Vol 10 No. 4, pp. 1057-1073.

Muhammad Sabbir Rahman and Mahafuz Mannan (2018), "Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-Wom, online brand familiarity and online brand experience", Journal of Fashion Marketing and Management, Vol. 22 No. 3, pp. 404-419.

Muhammad Sabbir Rahman, Mahafuz Mannan, Md Afnan Hossain and Mahmud Habib Zaman (2018), "Patient's Behavioral Intention: Public and Private Hospitals Context", Marketing Intelligence and Planning, Vol. 36 No. 3, pp. 349-364.

Muhammad Sabbir Rahman, Mahafuz Mannan, Md Afnan Hossain, Mahmud Habib Zaman and Hasliza Hasan (2018), "Tacit knowledge sharing behavior among the academic Staff: Self-Efficacy, motivation and big five personality traits embedded model", International Journal of Educational Management, Vol. 32 No. 5, pp. 761-782.

Muhammad Sabbir Rahman, Mahafuz Mannan and Mohammad Mahboob Rahman (2018), "The intention to quit Smoking: The impact of susceptibility, self-Efficacy, social norms and emotional intelligence embedded Model", Health Education, Vol. 118 No. 6, pp. 96-110.

Muhammad Sabbir Rahman, Md. Afnan Hossain, Mahmud Habib Zaman and Mahafuz Mannan (2018), "Awareness on climate change: Perceived physical and perceived psychological impact among the young generation: Least developing country's perspective", Interdisciplinary Environmental Review, Vol. 19 No. 1, pp. 91-101.

Mahafuz Mannan, Md. Fazla Mohiuddin, Nusrat Chowdhury and Priodorshine Sarker (2017), "Customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market", South Asian Journal of Business Studies (formerly known as South Asian Journal of Global Business Research), Vol. 6 No. 2, pp. 142-160.

Mahafuz Mannan, Riasat Muhammad Amir, Ehfaz Nowman and Mohammad Baktiar Rana (2017), "Antecedents of customer satisfaction towards shopping malls: From the perspective of less developed countries", North South Business Review, Vol. 8 No. 1, pp. 29-51.

Md Fazla Mohiuddin, Mahafuz Mannan and Iftekhar Amin Chowdhury (2017), "Managing change in projects: A case study on Bangladesh", North South Business Review, Vol. 8 No. 1, pp. 73-89.