PhD research and student profiles
Meet our Marketing and International Business PhD students.
Find out more about our PhD students, their Marketing and International Business research, and how to contact them by visiting their individual profile pages.
To make an enquiry, please email our PhD Programme Director at smib-phd@vuw.ac.nz, who will send information about applying for at PhD in our school. Please do not contact individual academics.
Di Bao
Prosocial behaviour in Metaverse: its motivations and effects
Erick Mmbando
Consumer reactions to lawfare strategies: Understanding how consumers interpret and respond to lawfare strategies
Gayani Ranasinghe
International Strategic Alliance Portfolio Expansion and Configuration
Hanwen Zhang
Foreign Expansion across Host-Country Economic Shocks & Different Levels of Host-Country Institutional Development
Mafos Steve
Nation Branding and Foreign Direct Investment Attraction: A Stakeholder–Congruence Study
Mehedi Hasan
Exploring the influence of personalization on consumer behavioural intention in the online environment: Privacy & personalization trade-offs.
Nilufar Allayarova
Fractalised acculturation: Meanings of consumption conflicts within immigrant Muslim parent-child dyads
Regina Eka Riantini
Consumer Resistance to Augmented Reality: Roles of Task Complexity, Technostress, and Co-Creation Experiences Across Platforms and Product Types in Retail
Saeideh Khajeh
Persuading Adolescents to Consume Health Food: The Effectiveness of Storytelling on Social Media
Shanshan Liu
Environment institutional distance & environment strategy adaption by foreign MNEs in China, moderating role of organizational environmental citizenship
Xiyuan (Aimmy) Jiang
How does post escapism acculturation in virtual social worlds affect consumers' consumption in real life
Xuemeng Liu
How can Multinational Enterprises Survive and Thrive in a Deteriorating Global Business Environment? A Multilevel Analysis of De-globalization, Global Sourcing