PhD research and student profiles

Meet our Marketing and International Business PhD students.

Find out more about our PhD students, their Marketing and International Business research, and how to contact them by visiting their individual profile pages.

To make an enquiry, please email our PhD Programme Director at smib-phd@vuw.ac.nz, who will send information about applying for at PhD in our school. Please do not contact individual academics.

Photo of Di Bao — Di Bao

Investigating Spherical Customer Citizenship Behaviour in Metaverse

Erick Mmbando Image — Erick Mmbando

The impact of lawfare on consumers

Photo of Gayani Ranasinghe — Gayani Ranasinghe

International alliance portfolio expansion and configuration: The role of interlocked directors international alliance experience

Image of PhD student Hanwen Zhang — Hanwen Zhang

Foreign Expansion across Host-Country Economic Shocks & Different Levels of Host-Country Institutional Development

Mafos Steve

Nation Branding and Foreign Direct Investment Attraction: A Stakeholder–Congruence Study

Photo of Mohamed Desoky — Mohamed Desoky

The use of legal performance-enhancing supplements by young adult male non-professional gym users: A social marketing challenge

Rutherford House Pipitea Campus — Nilufar Allayarova

Consumption Conflict within Immigrant Muslim Parent-Child dyads

Regina Eka Riantini photo — Regina Eka Riantini

Consumer Resistance to Augmented Reality: Roles of Task Complexity, Technostress, and Co-Creation Experiences Across Platforms and Product Types in Retail

Regina Yan

How ESG Signals Facilitate Cross-Border Mergers and Acquisitions: The Mediating Role of Host-Country Legitimacy and the Moderating Role of Geopolitical Distance