Bo Ning

Institutional influences on entry mode choices for multinational corporations from the perspective of legitimacy

A profile image of PhD student in Marketing, Bo Ning.
Bo Ning, PhD student in Marketing


Bo received his Bachelor’s and Master’s degrees in marketing from the China University of Mining and Technology. After graduating in 2007, he taught in the marketing department of the same university for four years. Bo served as a tutor for MARK 203 and MARK 312, and also held guest lectures for MARK 302 and MARK 312. He graduated from Victoria University of Wellington in 2017 with a PhD in Marketing. His supervisor was Professor Kim Fam.


PhD, Victoria University of Wellington
BCom, MCom, China University of Mining and Technology

Research interests

Firms' strategic actions under institutional constraint; strategic implications of institutional influences on entry mode choices of MNCs.