China's New Tourists: New Zealand and the Year of Chinese Tourism

Image of three tourists stargazing at Church of the Good Shepard,Lake Tekapo, Canterbury
Image: Vaughn Brookfield, Tourism New Zealand

Date: 4 December 2018

Venue:  Oceania Room, Museum of New Zealand Te Papa Tongarewa

Registration: Eventbrite

Conference description

Chinese tourism is undergoing extraordinary growth and change. China’s new tourists are more independent, tech-savvy and seeking authentic experiences abroad. Tourism is New Zealand’s largest export market and China the second largest source of tourists. But arrival numbers from China have not been consistent and there are questions about our readiness. The 2019 Year of Tourism with China presents an opportunity to discuss how New Zealand can grow this market sustainably.

  • What is the Year of Tourism and what does it mean for China’s outbound tourism trends?
  • What lessons can we learn from other markets that have experienced a Year of Tourism?
  • How are the expectations of China’s new tourists shifting and are we meeting them?
  • How can New Zealand maintain sustainable growth in this key industry and make the most of the Year of Tourism?

This conference brought world-leading experts on Chinese outbound tourism to New Zealand to debate China’s outbound tourism policy and the drivers and shifting nature of the outbound tourist market. It provided insights from other markets that have experienced a Year of Tourism and set the scene for a national conversation between academics, policymakers, tourist attraction agencies and operators on how New Zealand can position itself in the 2019 Year of Tourism with China.

For more information, see the programme below.

Key Speakers

Duncan Small, Director, Tourism Policy Branch, Ministry of Business, Innovation and Employment

Professor Haiyan SONG, Mr and Mrs Chan Chak Fu Professor of International Tourism, The Hong Kong Polytechnic University

Dr Rui SONG, Director, Tourism Research Centre, Chinese Academy of Social

Professor Chris Ryan,  Professor of Tourism Management & Director of the China—New Zealand Tourism Research Unit, University of Waikato

Professor Philip Pearce, Foundation Professor of Tourism; Distinguished Professor, James Cook University

Professor Honggang XU, Dean, School of Tourism Management, Sun Yat-sen University

Dr Mingming CHENG, Lecturer in Tourism, University of Otago

Dr Claire Liu, Head of Department, Tourism and Events, Auckland University of Technology

David F. Goldstein, President and Chief Executive Officer, Destination Canada

Senthil Danapalan, Head of Business Development, Maxis Berhad

Professor Sam Huang, Professor of Tourism and Services Marketing, Edith Cowan University

Graham Budd, Chief Executive, Destination Queenstown

Kate Deng, Managing Director, Kate Travel

Ken Freer, Project Director, Alibaba, Christchurch Airport

Bruce Bassett, Industry Strategy Manager, Tourism Industry Aotearoa

Associate Professor Jason Young, Director, New Zealand Contemporary China Research Centre


Professor Siah Hwee Ang, Professor, BNZ Chair in Business in Asia, Chair of the Enabling Our Asia-Pacific Trading Nation Theme at Victoria University of Wellington, and Director of the Southeast Asia Centre of Asia-Pacific Excellence

Mark Frood, International Market Development Manager, Auckland International Airport

Professor Karen Smith, Professor of Tourism Management, School of Management, Victoria University of Wellington

Pania Tyson-Nathan, Chief Executive, New Zealand Maori Tourism