Distinguished Professor Philip L. Pearce
Distinguished Professor Philip L. Pearce has written books on tourist behaviour (1982, 1988, 2005, and 2011), positive psychology and tourism (2011, 2014), and tourism and humour (2015). He has a doctorate from the University of Oxford and was appointed as the First Professor of Tourism in Australia. His published papers are in the areas of tourist experience, emerging markets, and communities and tourism. He has concentrated recently on Asian tourism topics (Pearce & Wu (Eds.) (2017).The World meets Asian tourists.) He is an active PhD supervisor with over 40 successful doctoral graduates and a current team of students from 6 countries. He was awarded the title Distinguished Professor at James Cook University in 2016, the first social scientist to achieve this accolade.