Professor Haiyan SONG
Professor Haiyan Song has a strong background in Economics. His major research areas include tourism economics with a particular focus on tourism demand modelling and forecasting as well as tourism forecasting using big data. He was educated both in China and the UK, and has extensive research and consultancy experiences in areas such as foreign direct investment (FDI) in China and economic issues related to China's tourism sector. Over the years, Prof. Song has been involved in a number of projects on tourism demand forecasting in the Asia Pacific region. He has also spoken frequently, as invited speaker and presenter of research papers, at various international conferences on issues related to tourism impact assessment and forecasting. Prof. Song was honoured by the International Council on Hotel, Restaurant, and Institutional Education with the John Wiley & Sons Lifetime Research Achievement Award in 2010, and Michael D. Olsen Research Achievement Award from the University of Delaware in 2014.