Dr Mingming CHENG

Dr Mingming Cheng


Dr. Mingming Cheng is a lecturer in tourism at the University of Otago, New Zealand. Mingming’s core research interests and expertise deal with Chinese outbound tourists with a strong focus on Chinese young generations, the sharing economy (e.g. Airbnb), data science (big data) and digital economy. His philosophy, as a researcher and lecturer, is to translate research to society, creating positive impacts on those involved. Mingming has been a consultant for a number of organisations, providing industry training and advice on Chinese consumers. Mingming has conducted/assisted a number of projects on Chinese outbound tourists with various organizations, most recently Ngāi Tahu Tourism. Further information can be found in Mingming’s personal website: https://mingmingcheng.com/