Kate Deng’s career in the travel industry started in Christchurch, New Zealand with i-Site in 2004 where she quickly became one of the top sales representatives of the entire i-Site network. After moving back to China, Kate joined Flight Centre in 2012 where she worked as an award-winning travel consultant at Flight Centre Shanghai.
During this time, she noticed how the popularity of New Zealand was growing immensely in China’s FIT market. A move back to New Zealand signified the beginning of KateTravel, a tour company that started in 2013 with a focus on FIT travel and tailor-made itineraries. Since then, KateTravel has been the official business partner for Sina Travel and Weibo and has made remarkable progress in the Chinese FIT market.
Just in the first two years, KateTravel has become one of the top tour retailers for independent tourists from China and has worked with a number of regional companies in New Zealand. Kate is dedicated to continuing the success of KateTravel by introducing more of the Chinese FIT market to New Zealand. Social media and word of mouth marketing have helped her to set up a brand image in China as a New Zealand travel expert.