Mr Bruce Bassett

Bruce Bassett


Bruce is Industry Strategy Manager at New Zealand’s peak industry body, Tourism Industry Aotearoa. He has a career focussed on tourism policy and research with the public sector, and more recently in tourism advocacy and strategy development with TIA. Bruce is responsible for the tourism industry’s Tourism 2025 Growth Framework that has been important for driving strong industry performance over recent years.  Bruce is currently leading a project to being repositioned Tourism 2025 to reflect the New Zealand Tourism Sustainability Commitment developed by the TIA team in 2017.  The new framework will be released in early 2018 and will establish a sustainable growth framework for the industry to 2025, and beyond.