It’s no secret that in today’s world, we face numerous challenges that require game-changing solutions. Tim Dorrian, Aro Digital co-founder and managing director, says this is where innovation and entrepreneurship becomes crucial – to reframe these challenges into opportunities.

The idea of innovation and entrepreneurship can seem daunting at first, but Tim sees that at its core, “it's about making lives better". Understanding how people operate and how they embrace new solutions is essential to make positive change that brings about tangible improvements for individuals and communities.

Watch the video below or keep reading to hear how Tim believes innovation can help build a better society.

Innovative thinking is crucial not only for starting a business, but as a way for existing businesses to identify their weaknesses. Any organisation will benefit from any insight brought about through the embracing of innovation in a rapidly changing world.

As a hub for government, businesses, charities, and universities, Wellington is no stranger to change. That’s what makes it an ideal place for innovation and entrepreneurship to grow. The ability for innovative thinkers and new entrepreneurs to work with government entities, social enterprises, and seasoned professionals accelerates their potential to enact meaningful change.

To foster positive change, we need to reframe challenges as opportunities and understand well-being as the heart of innovation and entrepreneurship. Wellington is a place where collaboration and diverse perspectives thrive, and where making a difference becomes more of a reality.