Political Communication

Learn about public relations and the political uses of communication and apply your analytical thinking and writing skills.

Political Communication students study the ways in which communication influences public opinion of political figures and public policy, and how it is used across a range of topics and media. They gain skills in content analysis and development in areas such as speech writing, political communication management, election campaigns, and political marketing. They explore the effectiveness of communication across various channels and platforms and to different audiences.

Roles and career pathways

Graduates may find work in a range of areas that relate to communications in roles such as:

  • communication/research advisers
  • private secretaries
  • media advisers
  • policy analysts and researchers, electoral advisers
  • communications advisers
  • campaign coordinators

A first step after graduation may be taking on an assistant, coordinator, or internship position before moving into more senior advisory roles. For careers in policy and research, study at postgraduate level can be valuable.

Where Political Communication graduates work

Graduates can work in communications and media and many other roles in local and regional government, international non-governmental organisations (NGOs), and the private sector.

Build relevant skills and experience

Experiences such as internships, part-time work, and volunteering all help to increase career options for graduates. Programmes such as Wellington Plus and Wellington International Leadership Programme (WILP) offer opportunities to gain diverse volunteer and leadership experience. Volunteering in communications roles within a political party, particularly during an election year, or being involved in a university students’ association such as VUWSA or in an executive or communications officer role for a university club all offer valuable experience.

Writing and lobbying voluntarily for human rights and social change organisations such as AVAAZ can also provide useful experience.

Citizens Advice Bureau (CAB) is also useful experience in learning to give in-person advice across a range of issues.

Internships can be offered by media, policy, and advertising organisations and the WFHSS Internship course run by the Wellington Faculty of Humanities and Social Sciences helps develop skills and provides practical workplace experience.

Make career connections

Belonging to a professional body provides students and graduates with the opportunity to make contacts, keep up to date with current industry knowledge, and learn more about specific areas of interest. Some options include:

Being part of Wellington Young Professionals, Wellington Chamber of Commerce, university clubs , and writing for student publications such as Salient, can all help you build networks while studying. The Alumni as Mentors programme for final-year students can also help you to enhance your employability.