Mafos Steve

Nation Branding and Foreign Direct Investment Attraction: A Stakeholder–Congruence Study

Mafos Steve
PhD student, Mafos Steve

Email: mafos.steve@vuw.ac.nz

Supervisor: Dr Fandy Tjiptono and AProf Val Hooper

Profile

I am currently a doctoral candidate in Marketing at Victoria University of Wellington, New Zealand.

Qualifications

Master of Arts in Public Relations and Advertising, Ural Federal University, Russia (2022)

Bachelor of Science in Political Science, Chukwuemeka Odumegwu Ojukwu University, Nigeria (2014)

Research Interests

Nation Branding and Soft Power, Political Marketing and International Business, Marketing Communication and Public Relations