Erick Mmbando

Consumer reactions to lawfare strategies: Understanding how consumers interpret and respond to lawfare strategies

Email: erick.mmbando@vuw.ac.nz or mmbanderic@myvuw.ac.nz

Office: PhD space, Level 1 Rutherford House, Pipitea Campus, Wellington 6011

Supervisor: AProf Val Hooper and Dr Djavlonbek Kadirov

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Profile

My study examines the intricate psychological processes through which consumers interpret and respond to corporate lawfare strategies. Specifically, I analyse how legal actions between competing companies inadvertently act as signals that influence consumer perceptions of corporate reputation and behavioural integrity.

Qualifications

MSc Entrepreneurship Innovation and Technology-University of Strathclyde-UK

Bachelor of Business Administration-Maharishi Markandeshwar University India

Diploma in Business Management-Maharishi Markandeshwar University India

Research Interests

Consumer psychology, reputation management, lLegal strategies in business, fintech industry dynamics.

Awards

Wellington Doctoral Scholarship Award-2024

Commonwealth Scholarship Award-UK 2020

Dean Scholarship Award-India 2015