Tangtai (Ebbes) Liang

How Regulatory Pressures Shape Enviro Performance of MNEs in Carbon-Intensive Industries: Moderating Roles of Normative & Cognitive Pressures,& Green Innovation

Email: tangtai.liang@vuw.ac.nz

Supervisors: AProf Revti Raman and Dr Richa Chugh

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Profile

Tangtai (Ebbes) Liang is a PhD candidate in International Business at Victoria University of Wellington, supported by the Wellington Doctoral Scholarship. His research focuses on institutional pressures, environmental performance, international business strategy, cross-border negotiations, and trade policy.

Alongside his doctoral studies, he serves as Managing Director at Golden Elite New Materials Co., Ltd. in China, a textile printing chemical manufacturer specialising in high-end, water-based textile inks. The company has established strategic partnerships with internationally recognised brands, including FILA, Nike, and Adidas. This dual role as a researcher and practitioner allows him to bridge academic theory with real-world strategic challenges in global supply chains.

Qualifications

PhD in International Business (2025–present) – Victoria University of Wellington, New Zealand

MSc in International Economy and Business, Budapest, Hungary

Undergraduate studies in International Economics and Trade, Guangzhou, China

Research interests

International business strategy and environmental performance, cross-border negotiation and contract management, trade policy and regional trade agreements (e.g., RCEP), industrial competitiveness and trade potential (especially textile and energy sectors), emerging market multinationals

Research Experience

Research on China’s Textile Industry Competitiveness (2023)
Department of World Economy, Corvinus University of Budapest
Topic: International competitiveness and trade potential based on RCEP

Student Research Training Project (2017)
Inheritance and Development of Xiangyun Yarn under the Internet Background– public survey in Foshan, China