Writing about beauty industry wins top prize
Congratulations to Caitlin Attenburrow, a third-year Marketing student who has won the top prize from SenateSHJ for an essay she wrote on the Estée Lauder Companies' brand equity.
Marketing student Caitlin Attenburrow wins prize with Estée Lauder essay
A third-year student from the School of Marketing and International Business has won the top prize from SenateSHJ for an essay she wrote on the Estée Lauder Companies' brand equity.
Caitlin Attenburrow‘s essay was commended for its insightful and detailed analysis by Neil Green, Chief Executive of the award-winning consultancy specialising in communications.
Caitlin won $500 and the opportunity to meet the Senate team in Wellington over a date scone to receive her prize.
"They got me to guess a multi-choice answer to the Dominion Post daily quiz, but thankfully my instinct to go with Tanzania was right!" she says.
Her essay was written as part of the Integrated Marketing Communications (MARK301) course assessment, and was one of four essays shortlisted by her lecturer and a senior tutor to enter the competition.
Caitlin chose to write about Estee Lauder Companies because of her interest in high end retail and in the persona of Estée Lauder.
"I was quite surprised to find out I‘d won because I wrote the essay in April just as a normal assignment for uni and then I just got an email out of the blue," says Caitlin.
The SenateSHJ Prize is offered each year to students from four tertiary institutions that offer communications and reputation management courses: Victoria University, Massey University, Auckland University of Technology (AUT) and Unitec. Four finalists are selected as the best of their class in an assignment set by course lecturers, and each of these finalists wins $500.