International business expert lectures in Wellington
One of the world’s leading researchers in the field of international business, Professor Mike Kotabe, visited Victoria Business School as part of its distinguished lecture series, which features leading scholars in the fields of marketing and international business.
One of the world’s leading researchers in the field of international business, Professor Mike Kotabe, gave a public lecture at Victoria Business School as part of its distinguished lecture series, which features leading scholars in the fields of marketing and international business.
Professor Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business and Management at Temple University in the United States and is currently Editor of the Journal of International Management.
He has written over 100 scholarly publications and was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education.
Professor Kotabe’s lecture discussed strategies emerging economies can use to build competitive advantage in the global market, how these strategies have played out over time and the lessons that have been learned.
Associate Professor Dan Laufer, from the School of Marketing and International Business, says the lecture was a unique opportunity for Victoria staff and students and Wellington business and marketing staff to hear from a world authority on doing business internationally.
"Professor Kotabe has lectured at business schools around the world, worked with leading global companies such as Nissan, Philips and Sony and been an adviser to top bodies such as the United Nations and the World Trade Organisation.
"I hope anyone serious about international business and marketing took the time to hear his insights."
A selection of slides from Professor Kotabe's presentation can be downloaded below.
| Document | File size | File type |
|---|---|---|
| Global Competition and Emerging Economies: The Growing Importance of Emerging-Market Firms in Global Value-Chains | 530 KB |