Early career research award for marketing lecturer
Congratulations to marketing lecturer Dr Yuri Seo, who received an Early Career Research Award at the Australia New Zealand Marketing Academy Conference.
Dr Yuri Seo, winner of an Early Career Research Award at ANZMAC
A Victoria Business School lecturer got a big surprise when his name was called out as a prize winner at a conference dinner last week.
Dr Yuri Seo from the School of Marketing and International Business received an Early Career Research Award, judged and sponsored by the European Management Journal, at the Australia New Zealand Marketing Academy Conference (ANZMAC).
This year the international conference was hosted by the University of Auckland, with more than 330 papers presented.
All eligible papers, by authors whose PhD was awarded in the last five years and who were first authors of the paper, were considered for the award, and Dr Seo’s paper 'Conceptualizing a Consumer Values Orientation for Multiculturalism', co-authored with senior lecturer Dr Hongzhi Gao, was one of the two selected.
Dr Seo says he hadn’t known the award was up for grabs but feels "very lucky" to be a recipient.
"It feels especially rewarding, because it has been exactly one year since I started working as a lecturer in Victoria, and because it was awarded at the University of Auckland, where I completed my PhD," he says.
The paper looks at consumers’ experiences of multiculturalism in their daily lives, such as eating Asian food in Wellington for lunch and then Italian for dinner.
"We seek an understanding of how consumers navigate through complex cultural meanings. For instance, does that kind of multicultural experience make them feel like they are crossing cultural boundaries and do they consider this part of New Zealand culture?"
The award has a value of AU$1500 and entitles the recipient to submit their paper to the European Management Journal for publication consideration.