Ngoc An Vu

Optimizing the relevance of online recommendation systems through customer participation

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Ngoc An Vu, PhD student


Supervisors: Mary Ellen Gordon and Jocelyn Cranefield

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An Vu is a young PhD student with a strong research interest in the intersection between technology and marketing sector. He received his MA in International Business and Management from University of Westminster, the United Kingdom. He previously worked as Junior Lecturer at Thuyloi University, Vietnam and has been involved in various business evaluating projects, mostly in agriculture sector, as a research assistant.


BA in International Trade, National Economics University, Hanoi, Vietnam. MA in International Business and Management, University of Westminster, London, UK

Research interests

An Vu's research interests include recommendation system, customer intention and actual behaviour, information management, and optimizing information system.