Mark Tanner


Mark is the Founder and Managing Director of Shanghai-based China Skinny, one of China’s best-known marketing, research and digital agencies. China Skinny’s clients include Comvita, Fonterra, Red Seal, Villa Maria and NZTE and Colgate, Intercontinental Hotels Group, Sydney Airport, House of Fraser, Tourism Malaysia, ANZ and Westpac Banks, the Australian Olive Association, NSW Farmers, the Danish Innovation Centre and Finnish Government. He brings perspective from marketing roles in China, North America, Europe, Australasia New Zealand and Africa where he has worked since the 90s. Mark regularly provides views and commentary about Chinese consumers in media such as Bloomberg, Reuters and Forbes and is a regular keynote speaker at events from Shanghai to Sydney, Hong Kong to Helsinki.