Dr Hongzhi Gao

Biography

Dr Hongzhi Gao is senior research fellow at the Centre, coordinating Programme in China and international market and business. Before coming to New Zealand, Dr Gao was as a chief analyst of foreign loans and risk management for Jilin Provincial Government in China. He was responsible for a number of international projects funded by the World Bank, the Asian Development Bank and governments of different countries. Dr Gao received a New Zealand Postgraduate Study Abroad Award in 2005 and the Early Career Researcher award from the Marketing Department of Otago University in 2007. He was the recipient of the Emerging Researcher Grant from the Asia New Zealand Foundation in 2008.

Dr Gao’s publications appear in a number of highly-regarded business journals including Long Range Planning, Journal of World Business, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, European Management Journal. His current interests regarding China include guanxi gatekeeping in Chinese-Western business relationships, corporate response strategies in food safety crises in China, branding and value co-creation in social media in China.

Hongzhi have been facilitating business-related research of China, organising national and regional symposia on marketing and business management relating to China, engaging with the New Zealand business community to promote trading relations with China since he joined the Centre in 2010.

Dr Gao has devoted the last ten years to researching New Zealand firms' marketing and business strategies in China. He has provided consulting service and academic advice for many New Zealand firms with regard to China, including New Zealand Post, Ata Rangi and Obiqo.

Dr Hongzhi Gao's detailed profile can be found here.