Academic Associates

Our academic associates are engaged in cutting-edge research and teaching.

Eliza Raymond

Eliza Raymond is a Lecturer in Tourism Management and Academic Director, Innovation & Entrepreneurship for the Wellington School of Business & Government. Eliza works closely with Tania Jones, Coordinator @ The Atom. Before joining Te Herenga Waka, Eliza worked as an entrepreneur for over a decade, co-founding and directing a social enterprise in the tourism sector. She also taught Entrepreneurship, Innovation and Social Change for several years at the United Nations-mandated University for Peace and has published a range of work exploring innovation in the tourism industry.


Jesse Pirini

A profile shot of Jesse Pirini, by a banner that reads, The Atom.

Jesse Pirini is a Lecturer in Management and is the former Co-Director of The Atom/Te Kahu o Te Ao Innovation Space. He gained his doctorate from the Auckland University of Technology. Jesse is interested in how entrepreneurs identify the needs of their target markets and communities and then develop their ideas to serve these needs. Jesse is a lead-researcher on a project analysing the role of accelerators in this process, exploring how and in what ways entrepreneurs develop while participating in accelerators.


Sally Davenport

A profile shot of Sally Davenport by banner that reads, The Atom.

Sally Davenport is Professor of Management at Wellington School of Business and Government, Commissioner with the New Zealand Productivity Commission, and Director of the Science for Technological Innovatio” (SfTI) project within New Zealand’s National Science Challenge initiative. Sally is also an Emeritus Investigator at the MacDiarmid Institute for Advanced Materials and Nanotechnology, and a Principal Investigator with Te Punaha Matatini. With her extensive research and practical background in both science and management, Sally’s research focusses on research and technology policy and the effective commercialisation of science and technology.


Hongzhi Gao

A profile shot of Hongzhi Gao standing by a banner that reads, The Atom.

Hongzhi Gao is Associate Professor in International Business. He gained his doctorate from the University of Otago. He has a particular interest in SME internationalisation, food innovation, China market entry, social media branding, international crisis management and an understanding of the impact of macro-environmental changes on firm’s international investment and business strategy. Hongzhi has published in a range of leading academic journals including Journal of International Marketing, Industrial Marketing Management, Journal of World Business, Long Range Planning, and Appetite.


Mohammad Saud Khan

A profile shot of Saud Khan.

Mohammad Saud Khan is a Senior Lecturer in the area of Strategic Innovation and Entrepreneurship. He gained his doctorate from University of Klagenfurt in Austria. He has a particular interest in Team Entrepreneurship, management of high-tech innovations (e.g big data, artificial intelligence) and investigating entrepreneurship within varied contexts. Saud has published in a range of leading journals including Management Decision, Creativity and Innovation Management, Journal of Global Information Management, British Food Journal and Journal of Business Venturing Insights.


Mary Tate

Mary Tate is an Associate Professor in Information Systems. She did her PhD at Te Herenga Waka—Victoria University after a varied career in the IT industry in Wellington. Mary is interested in digital service innovation, development, management, measurement, and delivery. She is also interested in channel management and omni-channel strategies. She has over 100 peer-reviewed articles in leading journals and conferences. In the innovation space, she is particularly interested in innovation methods and practices. She has published high-profile papers on the practice of innovation, and taught innovation methods to groups of students and professionals in New Zealand and overseas, as well as participating in innovation sprints as a subject matter expert.


Jessica C Lai

A profile image of Jessica Lai standing by a banner the reads, The Atom.

Jessica C Lai is Senior Lecturer of Commercial Law. She completed her PhD at the University of Lucerne, Switzerland. Jessica's research focus is on intellectual property, especially patent law. She has published numerous articles, chapters and books on these topics and is the co-author of Patent Law and Policy (with Susy Frankel, LexisNexis 2016). She teaches intellectual property, focusing on commercialisation and marketing. In 2019, Jessica and Susy Frankel were awarded a Marsden Fund research grant to develop their research on innovation in the pharmaceutical industry.