Search for the perfect campaign
6 June 2014
Two Victoria University students are part of a group that developed the campaign branding for the 2014 New Zealand Best Design Awards, an annual competition run by the Designers Institute of New Zealand (DINZ).
Design students Oscar Pipson and Adam Ben-Dror, both in their final trimester of study with Oscar also completing a Bachelor of Commerce, were asked by DINZ to be part of the collaborative project alongside students from Massey University and the Auckland University of Technology.
“As the project moved on we used our different skill sets to bring to life The Search for the Perfect Purple campaign ‘story’ we’d came up with as a group,” says Oscar.
Everyone is searching for their own perfection, says Adam, and it is precisely this search, represented by the perfect purple campaign that unites us. “It is one thing that spurs us to do better, and pushes us forward. And this is manifested somewhat humorously in a reference to the campaign branding.”
Oscar says that the project was a good opportunity to work with design students in other specialisations. “A lot of what we do at university is relatively individual, so getting everyone on the same page and working on the same idea as a group was a new and valuable experience.”
Adam adds that a real-world project, such as this marketing campaign, has a greater sense of finality. “It is something going out into the world and once it is done you move on, which is actually kind of nice.
“It was really good exposure to the design industry in New Zealand. We got to meet people doing interesting things with design in our own backyard,” he says.
The Search for the Perfect Purple has received positive feedback, with the call for entries in the competition closing in July. The students will also be responsible for designing the Best Awards ceremony in October.
For more information about the Best Awards visit here.
Image credit: Rachel Knight