Dacia Herbulock is the Director of the Science Media Centre (NZ). The aim of the SMC is to promote accurate, evidence-based reporting on science and technology by helping the media work more closely with the scientific community.
Since the Science Media Centre's launch in 2008, she has played a pivotal role in shaping the Centre's direction, leading initiatives to build scientists' capacity for communicating effectively with media and the public, and supporting journalists covering complex science-related issues by making relevant angles and information accessible to all media when science is in the headlines.
She serves on the Executive Committee of the Science Communicators Association (SCANZ) and has a background in radio, film, documentary and television news in the US, China and NZ.
Her research interests are in media reporting of science, evaluating impact in media and science communication training for researchers, building the evidence base for strategic science communication and public perceptions of science and technology.