Podcast: Election 2020—Key social media trends

With New Zealand’s general election heating up, Pro Vice-Chancellor of the Wellington Faculties of Humanities and Social Science and Education Professor Jennifer Windsor sits down with Dr Mona Krewel and Professor Jack Vowles, from the University’s globally ranked Political Science and International Relations programme, to talk about their research project analysing data from hundreds of social media posts by political parties and top election candidates.

The New Zealand Social Media Study is the local arm of an international research project that looks at how political actors use social media to target, inform, interact with, mobilise and pursue voters in elections.

From Friday 2 October, you can visit www.wgtn.ac.nz/election for weekly updates from the study.

The New Zealand Social Media Study findings and commentary will be available at www.wgtn.ac.nz/election on:

  • Friday 2 October (data from 17–23 September covering one week)
  • Friday 9 October (data from 17–30 September covering two weeks)
  • Friday 16 October (data from 17 September–7 October covering three weeks)
  • Monday 26 October (data from 17 September–17 October covering four weeks).

Please note, the page will not be live before 2 October.

Read more about the project here