MARK 212Marketing for Health
This course explores the marketing of health and wellbeing including the construction and evaluation of communication campaigns to address health and wellness in the community and organisations. The course will introduce students to key concepts and emerging issues in marketing communications for healthcare services, communicating for health literacy, healthcare servicescapes and brand communication for health and wellbeing services.
On this page
Course details
- Dates
- 17 Nov 2025 to 8 Feb 2026
- Starts
- Trimester 3
- Fees
- NZ$962.40 for
- International fees
- NZ$4,427.55
- Lecture start times
- Tuesday 9.30am
- Campus
- Pipitea
- Estimated workload
- Approximately 150 hours or 13.6 hours per week for 11 weeks
- Points
- 15
Entry restrictions
Taught by
School of Marketing and International Business—Wellington School of Business and Government
Course learning objectives
Students who pass this course should be able to:
Explain the unique factors that make up health services and consumer behaviour within this context.
Apply the principles of effective marketing communications to develop communication solutions regarding health and wellbeing to a range of audiences.
Target diverse audiences by applying indigenous and cultural perspectives to marketing communications for health and wellbeing services.
Describe and critique current issues surrounding marketing for health.
How this course is taught
This course is taught via blended weekly lectures, workshops and tutorials over the 6 week period.
The in class in person (or synchronous online) lecture will start at 11.30am and go through to 1.30pm (refer to Teaching Plan in Nuku for the dates). Students are encouraged to use the timetabled period of 9.30am to 11.20am to watch the prerecorded content. If this time is not suitable, students must have watched and be familiar with the content for the lecture before they attend the in-class lecture. The prerecorded lecture will be posted at least 48 hours before the timetabled lecture.
The lectures will follow a flipped classroom format with interactive discussions based on a range of resource material. Each week there will be online recorded lectures (up to 2 hours) and 2 hours of workshops. This makes up four hours of combined lecture and workshop sessions per week. The interactive workshops require in person or online real-time (synchronous) attendance. The workshops will not be recorded.
This course is optimised for on campus learning and you are encouraged to participate in the learning activities synchronously..
The lectures may include presentations by academic experts and practitioners.
Two Tutorials workshops will be used to help students prepare for the Individual Blog and Marketing Plan assessments. The tutorials will be via Zoom.
Assessment
- Individual Blog Assignment Mark: 30%
- Marketing Plan for a Health organisation Mark: 40%
- Workshop activity x3 Type: Group WorkMark: 30%
Assessment dates and extensions
Once you've signed up to this course, you can use to see due dates for assessments and information about extensions.
Mandatory requirements
Find out what you must do to pass this course.
In addition to achieving an overall pass mark of at least 50% students must:
- Submit the individual blog assignment
- Submit all parts of the Marketing Plan for a health organisation
If you believe that exceptional circumstances may prevent you from meeting the mandatory course requirements, contact the course coordinator for advice as soon as possible.
Group work
Students will receive an individual grade for each piece of group work.
Lecture times and rooms
What you’ll need to get
You do not need to get any texts or equipment for this course.
Who to contact
Selected offering
MARK 212
17 Nov–8 Feb 2026
Trimester 3 · CRN 34090