Growing up between New Zealand, the UK, and Australia, and later living in Queenstown—a town known for its international flair—Amy was immersed in global perspectives from a young age. “When I went to university, I decided to do an exchange myself. I spun a globe, pointed randomly, and ended up in the United States at the University of Richmond,” she laughs. “I always tell students to plan carefully, but my own journey started with serendipity.”
That spontaneity led to a pivotal moment. While completing her Master’s degree at the University of Otago, Amy saw a job advertised in the International Office. “I had about a dollar left in my bank account,” she jokes. “I’d been an international student myself, so I understood the experience. I applied, and that was the beginning.”
From admissions to marketing and recruitment across North America and Europe, Amy’s career evolved rapidly. She later joined a study abroad organisation, bringing American students to New Zealand, before moving into government service with Education New Zealand (ENZ). “When ENZ was created, I thought, ‘This is the perfect place for me.’ I stayed for 11 years, including a posting as Education Counsellor at the New Zealand Embassy in Washington, DC.”
Her diplomatic role covered the Americas, the Middle East, and Europe, and included promoting New Zealand as a study destination. “It was education diplomacy—telling the story of New Zealand through education. It’s a hidden sector, but it’s vital. Before COVID, international education was New Zealand’s fifth-largest export industry.”
Amy’s passion lies in the people-to-people connections that international education fosters. “It’s such varied work—young people, governments, institutions. I’ve stayed quite happily because it’s endlessly interesting.”
So what makes New Zealand special for international students?
“Many countries offer quality education and beautiful landscapes,” she says. “But what sets New Zealand apart is our bicultural heritage. It’s our taonga—our treasure. We’re diverse, welcoming, and one of the most inclusive countries in the world. Students can truly find their place here.”
Amy recently led a roadshow in China, reconnecting with partners post-pandemic. “It was our first time doing something like that in recent years. What stood out was how keen our Chinese partners were to grow their engagement with us.”
For Chinese students considering study abroad, Amy highlights Victoria University’s unique location. “We’re in the capital city, right across the road from the Beehive. You’re surrounded by government, global businesses like EY and Deloitte, and rich cultural institutions. You might even walk down the street and see the Prime Minister!”
She acknowledges that distance can be a barrier. “New Zealand is far away, especially from China. But because we’re small and compact, students can make a big impact here.”
Amy’s journey—from spinning a globe to shaping New Zealand’s international education strategy—is a testament to the power of global curiosity. “There’s been serendipity in my career,” she reflects. “But, also, a deep belief in the value of international education. It’s about connection, understanding, and opportunity.”