GBUS 513Strategic Marketing

Leadership often means knowing where and how to compete. Strategic Marketing provides students with the theoretical frameworks and practical tools to achieve and sustain an organisation’s competitive advantage. Students are presented with real business challenges requiring market analysis and data-based decision-making for the creation of innovative ideas, products and experiences for actual and potential customers in new and emerging markets.

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Course details

Dates
17 Nov 2025 to 8 Feb 2026
Starts
Trimester 3
Fees
NZ$2,182.95 for
International fees
NZ$4,574.55
Lecture start times
  • Monday 9.30am
Campus
Pipitea
Estimated workload
Approximately 150 hours or 13.6 hours per week for 11 weeks
Points
15

Entry restrictions

Prerequisites
None
Corequisites
None
Restrictions
None

Taught by

Faculty Courses for Commerce & Administration—Wellington School of Business and Government

Key dates

Find important dates—including mid-trimester teaching breaks—on the University's key dates calendar.

You'll be told about assessment dates once the course has begun.

Key dates

Course learning objectives

Students who pass this course should be able to:

  1. Summarise the volatile and changeable nature of the marketplace and organise marketing theories and knowledge accordingly

  2. Use techniques for undertaking strategic market analysis and formulating marketing strategies

  3. Use financial problem-solving techniques to inform marketing opportunity analysis

  4. Creatively apply strategic marketing thinking in a way that fosters and rewards sustainable approaches to customer need fulfilment

How this course is taught

Lectures are in person, on campus. As required, lectures can be accessed via synchronous (live-stream) Zoom. Lectures are recorded and have no restrictions on recording availability. Lecture recordings are intended as a useful supplement to learning but not as a full substitute for lecture attendance.
 
In 2025 this course is delivered on campus.

Assessment

  • This course is 100% internally assessed. Students required to complete a piece of assessment (test) during the examination period IN-PERSON Type: IndividualMark: 100%

Assessment dates and extensions

Once you've signed up to this course, you can use to see due dates for assessments and information about extensions.

Mandatory requirements

There are no mandatory requirements for this course.

Lecture times and rooms

What you’ll need to get

You do not need to get any texts or equipment for this course.

Who to contact

Martyn Gosling portrait

Dr Martyn Gosling

Course Coordinator

martyn.gosling@vuw.ac.nz

Past versions of this course

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Student feedback

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Selected offering

GBUS 513

17 Nov–8 Feb 2026

Trimester 3 · CRN 33536

2025 course optionsOptions (1)