New Zealand Social Media Study (NZSMS)

The study investigated the ways that politicians used social media to target, inform, interact with, mobilise, and persuade voters in this election.

During the 2023 election, the Policy Hub Raumata co-funded the New Zealand Social Media Study (NZSMS), which over five weeks leading up to the 2023 election analysed more than 4,000 Facebook posts by political parties and their leaders, studying their political communication during the election. The study, led by Dr Mona Krewel, investigated the ways that politicians used social media to target, inform, interact with, mobilise, and persuade voters in this election.

Find out more about the New Zealand Social Media Study.