2013 News
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Fonterra’s false alarm shows danger of ‘crying wolf’
Although it is good news that Fonterra has received an ‘all clear’ from the Ministry for Primary Industries, a lot more needs to be done to restore New Zealand’s reputation, say academics from Victoria University of Wellington and the University of Otago.
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Early career research award for marketing lecturer
Congratulations to marketing lecturer Dr Yuri Seo, who received an Early Career Research Award at the Australia New Zealand Marketing Academy Conference.
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International business expert lectures in Wellington
One of the world’s leading researchers in the field of international business, Professor Mike Kotabe, visited Victoria Business School as part of its distinguished lecture series, which features leading scholars in the fields of marketing and international business.
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SMIB's Distinguished Lecture Series places complex workplace interactions in the spotlight
Would you behave more ethically in the workplace if your boss was watching you closely?
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2nd Place Victory for School of Business Honours class in Global Exercise
Fifteen postgraduate students from the School of Marketing and International Business were rated second out of 51 universities across 27 countries for their 'quality and input of effort' in X-culture, an international training programme.
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SMIB graduate's 'phubbing' campaign goes viral
A SMIB graduate’s campaign against bad mobile phone etiquette, developed during an internship with an advertising agency, has gone global.
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Who's to blame? The psychology behind consumer reactions to product crises
With the recent Fonterra product crisis, an area of great importance is understanding how consumers react to a product crisis.
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How children perceive value as they age and become consumers
SMIB researcher Janine Williams, who graduated from Victoria Business School in December with a Doctorate in Marketing, has authored a ground-breaking study which sheds light on how children perceive value as they age and become consumers.
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Writing about beauty industry wins top prize
Congratulations to Caitlin Attenburrow, a third-year Marketing student who has won the top prize from SenateSHJ for an essay she wrote on the Estée Lauder Companies' brand equity.