Poster award for SMIB summer scholar
Marketing Honours student, Lauren Chalmers (R) with Professor Kate McGrath
SMIB Marketing Honours student, Lauren Chalmers, took out one of three commerce prizes at this year’s Summer Gold Poster Competition held at The Hub in Kelburn.
The competition offers summer research scholars the chance to submit a poster or video to present their work and findings to a general audience.
Lauren’s scholarship topic investigated advertising of the WWII “Make Do and Mend” campaign, which communicated the importance of making do and re-using in a period of scarce resources and significant rationing of essential products.
The judges were impressed by the quality of content and creative appeal of Lauren’s poster, commenting on the clever use of World War Two-era magazine advertisements. They also praised the use of a monochrome colour palette and the artful organisation of typefaces and illustrations used to provoke both nostalgia and interest in the research.
Guests at the event were able to view a range of posters entered into the competition from across the university.
Posters entered by other SMIB Summer Scholars were also of a very high standard and compared favourably alongside those from other disciplines.
SMIB Summer Scholars included:
- Lauren Chalmers: Advertising to WWII New Zealand women in the era of “Make Do and Mend”
- Katelynn Fuller: The impacts of managers' referent group on organisational decisions
- Kallie French: Entrepreneurial practices in sport
- Ciahn Dalgliesh-Waugh: A study of community-led resilience planning
- Chloe Wilson: Understanding audiences for disaster preparation messages: A segmentation study
- Sodany Tong: Comparative analysis of Singapore, Hong Kong and New Zealand regulatory environment
- Jessee Taylor: Disaggregating New Zealand-China markets
- Cassandra Ong: The interplay of competition and collaboration
- Rui Huang: The impact of regulatory distance on cross-border investments