Corporate social responsibility in the spotlight
More than 100 Victoria Business School alumni and stakeholders gathered at BNZ, Harbour Quays on March 17 to attend a public lecture by Professor Sankar Sen. Professor Sen delivered an engaging lecture on Corporate Social Responsibility (CSR), an issue that is increasingly important to the business community, but which many companies are struggling to optimise. He spoke of how companies can optimise their CSR efforts to create value for both themselves and society.
The public lecture followed an earlier presentation at the School of Marketing and International Business. In this presentation, Professor Sen spoke to the school’s academic staff and PhD students about consumer reactions to CSR in the case of disaster relief. Professor Sen’s research in this area attempts to understand consumer reactions to marketer actions by focusing on two factors: the nature of corporate contributions and consumers’ perceived controllability of the disaster.
Professor Sen has lectured extensively on CSR in academic and industry forums worldwide. His research has appeared in both academic and practitioner-directed journals and been cited in leading media outlets. During his visit at SMIB, Sankar Sen was interviewed by journalists from Radio New Zealand and Stuff.