Presentation on 'Success in Asia'
TVNZ Monday 28 March, The Breakfast Show - TV1
China and India are the two fastest growing major economies in the world and offer huge growth potential for New Zealand firms.
A project team led by Associate Professor Val Lindsay from Victoria's School of Marketing and International Business and funded by the Ministry of Science and Innovation is delivering its findings on 'Building a sustainable competitive advantage for New Zealand service firms in Asia: Spotlight on China and India' at a range of venues around the country this week.
The presentation will focus on what has worked or not worked for New Zealand companies in China and India; key lessons that will help New Zealand companies compete more successfully in these markets; and what is required to enable a sustainable advantage for New Zealand firms in China and India.
The project involved interviews with managers from 70 New Zealand firms doing business in China and/or India and 40 managers in each of these markets. Many of these are direct customers or partners of the New Zealand firms involved. This unique research project provides insights into what will work in these markets, from the perspective of New Zealand firms and Chinese/Indian customers.
The findings reveal implications for managers already involved, or interested, in China or India, as well as for government policy.
To read the final report visit www.international-services-research.vuw.ac.nz