Newly appointed member to the Chief Marketing Office (CMO) Council
Professor Peter Thirkell has been invited to join the CMO Council based in Palo Alto California, as a member of the International Academic Board. The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing leaders around the World. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, the Middle East and Africa. The International Academic Board provides advice on academic matters to the CMO Council and the regional Advisory Boards, to help build awareness in academic communities and drive the initiatives and the mission of the CMO Council forward.