IMR editor spends week at Victoria
Visiting Scholar, Professor John Cadogan, gave a public lecture on the role of market orientation at the first Distinguished Lecture Series event of 2015. Continuing a three year tradition of hosting leading academics in marketing or international business, the school invited Professor Cadogan to spend a week at Victoria, to share his research and expertise with Victoria Business School staff, students, alumni and the wider business community.
Cadogan, who is also editor in chief of the International Marketing Review, spoke to the audience about the logic of implementing a market orientation and the relationship between market orientation and firm success. In addition to the public lecture, Professor Cadogan held a workshop and a seminar at the school, allowing staff and students to benefit from his extensive research and publishing experience in an informal setting.
For more information about upcoming events at SMIB, visit the events page which is updated regularly with information about public lectures, workshops and seminars.