SMIB student invited to prestigious Doctoral Consortium
Congratulations to PhD student Lachie McLaren, who has been invited to the prestigious AMA-Sheth Foundation Doctoral Consortium.
PhD student Lachie McLaren will represent SMIB at the AMA-Sheth Foundation Doctoral Consortium
The School of Marketing and International Business has secured a special invitation for one of our PhD students to attend the prestigious American Marketing Association-Sheth Foundation Doctoral Consortium in Michigan from June 6-9.
The Consortium brings together up-and-coming marketing doctoral students with the world's most distinguished marketing faculty, offering presentations, workshops and networking events that encourage interaction and dialogue between renowned faculty and Consortium Fellows.
The SMIB research committee selected Lachlan McLaren, whose research title is 'Consumer processing of online advertisements', to attend the consortium.
"It was a very difficult decision, given the high quality of PhD students in our programme," says Associate Professor Dan Laufer, Chair of the SMIB Research Committee.
"However, Lachie was chosen by the research committee because of the importance of his research topic, as well as his ability to represent the school at this high profile event where the most prolific scholars in the field interact with top PhD students from leading marketing programmes."
Lachlan commenced his postgraduate studies at the School in 2008, and has also been involved with tutoring and the distance study, along with a position supporting academic staff using technology in their teaching at the Centre for Academic Development.
"I’m grateful for the continued support I have received from SMIB during my studies, which has given me the opportunity to experience many aspects of working at the university," he says.
Lachlan’s PhD research focuses on the attention people pay to interactive advertisements on the internet and the thoughts they have about them.
"I questioned if people even noticed the difference, if they chose to interact with them and if they thought differently about interactive ads.
"This directed my reading towards information processing theories in Marketing, as well as exploring theories related to interactivity and attention allocation."
Lachlan says the final results of his research will help better understand how consumers process online advertisements and indicate to advertisers when it is most appropriate to use interactive online advertisements.
The 2013 AMA-Sheth Foundation Doctoral Consortium will be held June 6-9 at the Stephen M. Ross School of Business, University of Michigan, on their Ann Arbor campus.