Prof Peter Thirkell publications

Publications

Journals/books/chapters

“Export Performance: Success Determinants for New Zealand Manufacturing Exporters,” with RamadhaniDau, European Journal of Marketing, Vol. 32, No. 9/10, 1998, pp. 813-829.

“Driving International Business Performance Through Use of Internet Technologies: A Survey of Australian & New Zealand Exporters,” with SirinuchSrirojanant, in Asia-Pacific Issues in International Business, Sidney Gray, Sara McGaughey and William Purcell (eds.), Edward Elgar: Cheltenham UK, 2001, pp. 53-88.

“The Pressure to Perform: Is There a Better Way?” in Faith at Work, edited by Don Mathieson Q.C., Castle Publishing: Auckland New Zealand, 2001, pp. 95-108.

Conferences

“Factors influencing the Alignment of IS and Marketing,” with V Hooper and S Huff, in Proceedings of the Administrative Sciences Association of Canada, Toronto: Canada, 28–31May 2005.

“Assessing the Alignment between IT/IS and Marketing: An Exploratory Study,” with V Hooper and S Huff, in Wei, C. P. (ed). Proceedings of the Eighth Asia Pacific Conference on Information Systems. Shanghai: China, 8-11 July 2004, pp 750-763.

“Analyzing Survey Response Behavior: Results From an Internet-based Experiment,” with Yi Han and J B Wiley, in AMA Winter Marketing Educators' Conference, Scottsdale: AZ, USA, 2004.

“Internet Technologies: Creating, Maintaining and Enhancing Relationships in Educational Organisations,” with Peter Stevens, Universities in a Digital Era: Transformation, Innovation and Tradition, Conference Proceedings of the Seventh European Distance Education Network Conference, edited by AndrásSzucs and Anna EDEN: Florence, 1998, pp. 476-480.

“An Exploration of the Alignment between Information Systems and Marketing: a Triangulation Approach in a Predominantly Qualitative Research Phase,” with V Hooper and S Huff, in Proceedings of the 4th Qualitative Research in IT and IT in Qualitative Research Conference (QUALIT), 17–18 November 2007, Wellington: New Zealand, 2007.

“Determination of the Alignment between Information Systems and Marketing,” with V Hooper and S Huff, Proceedings of the Eleventh Pacific Asia Conference on Information Systems (PACIS 2007), Association for Information Systems: Auckland, 3–6 July 2007; ISBN: 978-0-473-12434-2.

“The impact of Market Orientation and Technology Orientation on Customer Relationship Management (CRM) Technology Adoption,” with J Richard and S Huff, in J Drennan, Y Ali and M van Dessel (eds.), Advancing Theory, Maintaining Relevance: Proceedings of the 2006 Australian and New Zealand Marketing Academy, Brisbane: Australia, 2006, ISBN 1 74107 159 3, (CD Publication).

“Information and its Role in the Transitional Lifestyle of Pregnancy,” with J Krisjanous and M Foureur, in Proceedings of the College of Midwives Conference, Christchurch, October 2006.

“Customer Relationship Management (CRM) Technology Impact on Business-to-Business Customer Relationships: Development of a Conceptual Model’, with J Richard and S Huff, in Sharon Purchase (ed.), Broadening the Boundaries: Proceedings of the 2005 Annual Conference of the Australian and New Zealand Marketing Academy, Perth: Australia, 2005, ISBN 0-646-45546-X (CD Publication).

“Culture and Experience in Firm Internationalisation” with A Karunaratna, in ANZMAC 2004 Conference Proceedings, Wellington: New Zealand, December 2004, ISBN 0-475-22215-1 (CD Publication).

“The Impact of the Alignment between IS and Marketing on Business Performance: Development of a Conceptual Model,” with V Hooper and S Huff, in Ogunmokun, G., Gabbay, R. &McPhail, J. (eds), Proceedings of the Inaugural Conference of the Academy of World Business, Marketing and Management Development. Gold Coast: Australia, 13–16 July 2004, pp 1258-1268.

“Factors influencing the Alignment between IS and Marketing,” with V Hooper and S Huff, in Proceedings of the Fifteenth Australasia Conference on Information Systems, Hobart: Australia, 1–3 December 2004 (CD publication).

“Theory-based Analysis of Respondent Reactions to Internet Surveys,” with Yi Han and James Wiley, in ANZMAC 2003 Conference Proceedings, Adelaide: Australia, December 2003 (CD publication).

“Modeling the Effect of Ad on Brand Choice for a High Involvement Product Using an Internet Based Experiment,” with James B. Wiley, and Daniel Cook, in ANZMAC 2002 Conference Proceedings, Melbourne: Australia, December 2002, ISBN 0 7300 2562 4 (CD publication).

“The Digital Revolution: Implication For Research In Marketing,” with Oliver, Margo, David R. Fortin, Mark Gabbott, in ANZMAC 2001 Conference Proceedings, Brian Murphy and Lynne Eagle (eds), Auckland, December 2001, (CD publication).

“Exploring the Relational Paradigm in the International Arena: New Zealand Export Manufacturers and their Relationships with Channel Agents” with Raymond Tajem, in Marketing in the Third Millennium, Conference Proceedings of the 13th Annual Australian & New Zealand Marketing Academy Conference, December 1999, ISBN 0 7334 0572 X (CD publication).

“Driving International Business Performance through use of Internet Technologies: A Survey of Australian and New Zealand Exporters” with SirinuchSrirojanant, in International Business Dynamics of the New Millennium, Conference Proceedings of the Australia-New Zealand International Business Academy, Sydney: Sept 30 - Oct 2, 1999.

"CER: Past Progress and Future Perspectives for New Zealand Export Manufacturers." In Ron Edwards and Chris Nyland (eds.). Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region, Conference Proceedings of Academy of International Business Southeast Asia Region, Melbourne: July 8-10, 1999, pp. 205-220.

Conferences

Thirkell, Peter, "Modeling the Effect of Ad on Brand Choice for a High Involvement Product Using an Internet Based Experiment," with James B. Wiley, and Daniel Cook, in ANZMAC 2002 Conference Proceedings, Melbourne: Australia, December 2002, ISBN 0 7300 25624 (CD publication).

Thirkell, Peter, "Exploring the Relational Paradigm in the International Arena: New Zealand Export Manufacturers and their Relationships with Channel Agents" with Raymond Tajem, in Marketing in the Third Millennium, Conference Proceedings of the 13th Annual Australian & New Zealand Marketing Academy Conference, December 1999, ISBN 0 73340572 X (CD publication).

Thirkell, Peter, "Driving International Business Performance through use of Internet Technologies: A Survey of Australian and New Zealand Exporters" with Sirinuch Srirojanant, in International Business Dynamics of the New Millennium, Conference Proceedings of the Australia-New Zealand International Business Academy, Sydney: Sept 30 - Oct 2, 1999.

Thirkell, Peter, "CER: Past Progress and Future Perspectives for New Zealand Export Manufacturers" in Ron Edwards and Chris Nyland (eds.). Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region, Conference Proceedings of Academy of International Business Southeast Asia Region, Melbourne: July 8-10, 1999, pp. 205-220.

Thirkell, Peter, "Internet Technologies: Creating, Maintaining and Enhancing Relationships in Educational Organisations," with Peter Stevens, Universities in a Digital Era: Transformation, Innovation and Tradition, Conference Proceedings of the Seventh European Distance Education Network Conference, edited by Andres Szucs and Anna EDEN: Florence, 1998, pp. 476-480.

Thirkell, Peter, "Relationship Marketing as Bits and Bytes," Conference of the Eleventh Annual Australian & New Zealand Marketing Educators Conference, edited by Peter W. Reed, Sandra L. Luxton and Michael R. Shaw, ANZMAC: Melbourne, Dec 1997, pp. 395-396.

Thirkell, Peter, "Caught by the Web: Implications of Internet Technologies for the Evolving Relationship Marketing Paradigm," Emerging Forces, Proceedings of the American Marketing Association Conference on Relationship Marketing, edited by Tony Meenaghan, AMA: Dublin, June 1997, pp. 334-348.

Thirkell, Peter, "Marketing Methodologies on the Web," with Scott Armstrong (Wharton School), Marketing Science Conference 2000, "Marketing for the New Millennium," Anderson School UCLA, June 24th 2000.

Thirkell, Peter, "Defining the Role and Function of Marketing for the Public Sector," in Strategic

Marketing for the Public Sector, Institute for International Research, Wellington, December 1999.

Thirkell, Peter, "What New Zealand Exporters Say about Doing Business with Australia," with David Truscott, Trading Under CER Forum, ANZBC: Wellington, Nov 30, 1998.

Thirkell, Peter, "International Brands; their value and how to use them," - EAN Standard International Conference, October 2000.

Thirkell, Peter, "Marketing New Zealand Education Using the Web," with Dr. Mimi Recker, NZEIL National Conference, Aug 28 1998.

Thirkell, Peter, "Post-Modernism and Christianity," TSCF National Conference, Waikanae, July 9 1998.

Books / chapters

Thirkell, Peter, "The Pressure to Perform: Is There a Better Way?" in Faith at Work, edited by Don Mathieson Q.C., Castle Publishing: Auckland New Zealand, 2001, pp. 95-108.

Thirkell, Peter, "GNB Battery Case" withAshill, N. J., in David Jobber (ed), Principles of Marketing, McGraw-Hill, 1998, pp. 251-255.

Other publications / outputs

Thirkell, Peter, "Marketing - A State of the Profession Review," Sales and Marketing Executives International, Professional Series, February 26 2001.

Thirkell, Peter, "What's in a Brand? The Art and Science of Branding," Sales and Marketing Executives International, Branding Series, October 13 1999.

Thirkell, Peter, "CER - How it's Working and Outlook for the Future", Rotary Luncheon Address, June 14 1999.

Thirkell, Peter, "Why the Internet is Critical to Your Business," series of 7 public lectures conducted on behalf of Victoria Link Ltd. under grant from Technology New Zealand, July-August 1998.

Thirkell, Peter, Series of contributions to "Marketing Magazine","the major professional publication for practitioners in New Zealand. Part of a "New Media"series: contributions in March, May, July, Sept 1999.