Dr Jayne Krisjanous
Profile
Dr Jayne Krisjanous is a Senior Lecturer in the School of Marketing and International Business. Her areas of research and teaching include healthcare marketing, tourism marketing, historical research in marketing, consumer lifestyles and social marketing. A particular focus of her research is pregnancy and birth as it relates to consumer behaviour and healthcare services. Jayne is an experienced teacher at undergraduate, postgraduate and MBA levels and is currently leader of the Health, Sustainability and Social Marketing Research Cluster in the School. She has held past positions as Undergraduate Programme Director (Marketing), Postgraduate Director (Marketing) and Learning and Teaching Director for the School of Marketing and International Business. Her extensive experience in the healthcare industry, in both clinical and management settings has allowed her to foster an academic and consulting involvement with this industry. Jayne is a Registered Nurse and Registered Midwife and holds an Advanced Diploma in Nursing, Bachelor of Nursing, BCA Honours degree, MBA and PhD.
Qualifications
RN, RM, AdvDipN, BN Massey; BCA(Hons), MBA, PhD Well
Research interests
Consumer behaviour, social marketing, healthcare marketing, historical research in marketing.
Post Graduate supervision
Jayne welcomes proposals on health and social marketing. She has supervised three Masters theses and is currently supervising a PhD thesis in healthcare marketing.
Teaching interests
Marketing Communications, Principles of Marketing, Tourism Marketing, Consumer Behaviour and Social Marketing.
Selected publications
Journals
Krisjanous, J & Kadirov, D, (2018) Migrants are splendid types: The ‘Beautiful Balts’ as a megamarketing framing process of demystification, Journal of Macromarketing, 0276146718802887.
Daellenbach, K., Parkinson, J., & Krisjanous, J. (2018), Just how prepared are you? An application of marketing segmentation and theory of planned behaviour for disaster preparation. Journal of Nonprofit & Public Sector Marketing, DOI: 10.1080/10495142.2018.1452830
Krisjanous, J & Carruthers, J (2018), Walking on the Light Side: Investigating the world of ghost tour operators and entrepreneurial marketing. Qualitative Marketing Research: An International Journal, 21 (2), 232-252.
Krisjanous, J. (2016). An exploratory multimodal discourse analysis of dark tourism websites: Communicating issues around contested sites. Journal of Destination Marketing & Management. (5) 4, 341-350.
Reilly, A., Jones, D., Rey Vasquez, C., & Krisjanous, J. (2016). Confronting gender inequality in a business school. Higher Education Research & Development (HERD), 35 (5), 1025-1038.
Krisjanous, J. (2014). Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign. Journal of Macromarketing 34(4), 435-451. DOI: 10.1177/0276146714527109
Krisjanous, J., Richard, J. E., & Gazley, A. (2014). The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?. Psychology & Marketing, 31(9), 758-773. DOI: 10.1002/mar.20732
Krisjanous, J., & Maude, R. (2014). Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model. Australasian Marketing Journal (AMJ), 22(3), 230-237. DOI:10.1016/j.ausmj.2014.08.005
Krisjanous, J., Ashill, N. J., Eccarius, K. and Carruthers, J. (2013), Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students. Psychology & Marketing, 30: 874–890. DOI: 10.1002/mar.20652.
View further publications by Jayne Krisjanous