Scenarios for New Zealand tourism: Re-imagination post COVID-19
What is a resilient destination? What will global tourism look like in 2025? Three leading futurists will address these questions in this informative webinar.
What is a resilient destination? What will global tourism look like in 2025? What will New Zealand tourism look like post COVID-19? Three leading futurists will address these questions based upon scenarios developed by the Dutch based Centre of Expertise Leisure Tourism & Hospitality (CELTH) and European Tourism Futures Institute.
Will it be ‘business as usual’ or will it become ‘survival of the fittest’? Will this crisis lead to ‘business as unusual’ with a visitor economy in transition or ‘responsible tourism’. Using these scenarios as a framework, we identify the key uncertainties, ideas, opportunities and risks.
Speakers and topics
Stefan Hartman, Ph.D holds the position of head of department of the European Tourism Futures Institute (ETFI) at NHL Stenden University, The Netherlands. In various projects he takes the role as project leader or researcher. He uses his knowledge of transition management, resilience and adaptive capacity building to help actors in the leisure and tourism industry to develop strategies and actions that allow them to manage continually changing business environments. He often acts as a guest speaker in the tourism industry and education.
Topic: Building resilient tourism destinations: why and how to?
Dr Ian Yeoman is an Associate Professor of Tourism Futures at Wellington School of Business and Government, New Zealand and a Visiting Professor at the European Tourism Futures Institute. His most recent publication includes the Future Past of Tourism and forthcoming titles include Science Fiction, Disruption and Tourism and Global Scenarios for Tourism.
Topic: Scenarios for New Zealand tourism post COVID-19
Albert Postma is professor of strategic foresight and scenario planning at the European Tourism Futures Institute, NHL Stenden University. Since finishing his PhD study on community tourism relations in 2013, he has been at the forefront of studies in overtourism. Postma teaches courses in strategic foresight and scenario planning, is a respected speaker at business and academic conferences, and a skilled moderator of creative sessions with representatives of the leisure and tourism industry. He has authored dozens of technical research reports and articles related to these areas of expertise and is co-editor of the book The Future of European Tourism and the Journal of Tourism Futures.
Topic: Scenarios for the global visitor economy in 2025: post COVID-19
Seminar chair
Karen Smith is Professor of Tourism Management in the School of Management, and Associate Dean (Learning and Teaching) for Wellington School of Business and Government, New Zealand. Her research focuses on people and work in tourism and events, and volunteer management across a range of sectors.
Webinar organised by Ian Yeoman with support from Abi Hart and Collette Thaisen on behalf of the School of Management.