Pablo Correa-Gonzalez

The effects of human-likeness of AI conversational agents on customer experience and online trust

A profile image of PhD student in Marketing, Pablo Correa Gonzalez.
Pablo Correa Gonzalez, PhD student in Marketing


Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisor: Dr James Richard


Pablo Correa-Gonzalez is a PhD student in the School of Marketing and International Business, currently studying the role of memory in the transformation of the relationships between brands and customers. Pablo completed a BCom (Hons) in Marketing at Victoria University of Wellington in 2018 and a degree in Communication at Universidad Panamericana in Mexico City, back in 2006. Pablo has a professional background as a consultant and independent researcher, helping firms to set their marketing strategies. His research interests include customer experience, branding and the historical development of the marketing concept.


BCom (Hons), Victoria University of Wellington, New Zealand.
BA, Universidad Panamericana, Mexico City, Mexico.

Research interests

Branding, customer experience, customer engagement and history of marketing thought.