Marlini Bakri

More than words: Decoding the influence of user-generated images on VFR (visiting friends & relatives) travel

A profile image of PhD student in Marketing, Marlini Bakri.
Marlini Bakri, PhD student in Marketing


Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisor: Dr Jayne Krisjanous and Dr James Richard


Marlini is from Singapore, and holds a Bachelor’s degree in business and a Master’s degree in marketing. Marlini’s interest for pursuing her PhD stems from her professional experience in the field of marketing, where she has worked in both in-house and agency environments, in Asia and Europe, with a focus on content development. Her current research topic fuses her love for travel and photography, where she explores the value of user-generated images as persuasive forms of word of mouth. Marlini also tutors at the School of Marketing and International Business, in subjects such as Consumer Behaviour, and Tourism Marketing. Additionally, she serves as a research assistant in the school, where current projects involve online healthcare marketing and social media use.


MSc (Distinction), University of Salford
BSc, University of London

Research interests

Consumer behaviour, digital marketing, visual images and persuasion.