Lindsey DeFraites

Consumer and ethical issues behind using corporate social reponsibility as advertising

A profile image PhD student in Marketing, Lindsey deFraites.
Lindsey deFraites, PhD student in Marketing


Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisor: Dr Micael-Lee Johnstone and Dr Janine Williams


Lindsey is an American born in Germany and has been living a globe-trotting life. She completed her undergraduate studies in Communication and Media Studies in New York City, spending one year abroad in London at City University. She returned to the UK for her Master’s degree in Advertising Design Management and then headed to Singapore to take a position in university marketing and student services, while offering private tuition to students preparing for their O-Levels examinations. With a background in public affairs, marketing communications, and higher-education administration, Lindsey is ready to combine her experience to tackle her PhD at Victoria University of Wellington and enjoy exploring life outside the degree in New Zealand.


MA (Distinction), University of Southampton
BA (Summa Cum Laude), Fordham University

Research interests

Corporate social responsibility; social marketing; branding; advertising; FMCG; emerging markets; MNCs.


DeFraites, L., Johnstone, M., & Williams, J. (2018). Sustainable consumption among the new middle class in an emerging market: A social cognitive perspective. Macromarketing Conference, 10 – 12 July 2018, Leipzig, Germany.


Victoria University of Wellington 3 year Doctoral Scholarship, 2016