News

Keep up to date with the latest news from the School of Marketing and International Business.

  • The delicate art of managing a crisis

    Who’s to blame when a crisis strikes? The psychology of blame, how crises unfold, ‘crisis contagion’ and what we can learn from them are grist to the mill for Wellington School of Business and Government's Associate Professor Dan Laufer.

  • Professor John Deighton hosts a presentation at the ANZMAC conference

    Marketing academics and professionals descend on Wellington

    Close to 500 marketing academics and professionals from around the world descended on the Wellington School of Business and Government in December for the 2019 Australia and New Zealand Marketing Academy (ANZMAC) conference.