Two papers accepted by Journal of Business Research

Upcoming issues of the Journal of Business Research will feature two papers by SMIB lecturers Dr Yuri Seo and Dr Aaron Gazley.

23 April 2024

Upcoming issues of the Journal of Business Research will feature two papers by SMIB lecturers. The school extends it congratulations to Yuri Seo and Aaron Gazley on their forthcoming publications.

 

• Dr Seo’s paper, “Professionalized consumption and identity transformations in the field of eSports”, investigates the social world and self-concept dynamics that underpin an organised and competitive approach to playing computer games, or ‘electronic sports’. The findings highlight that professionalized pursuits can be conceived as distinct fields of cultural production with characteristics that set this form of consumption apart from both casual leisure and work. It also considers how consumer transformations occur when a consumer embarks on a serious leisure career, leading him or her away from mainstream culture and towards becoming a skilled adherent of the professionalised consumption field.

• Taking into account the lack of research into marketing-related law, Dr Gazley’s paper, “Towards a Theory of Marketing Law Transgressions”, develops and tests a dynamic model of transgressing marketing law. This model investigates both the antecedents and consequences of illegal marketing behaviour. Using a Linear Mixed Model, the results show that conditions of control have the greatest effect on the potential for transgression. The use of compliance programmes and perceptions of risk are identified as being particularly effective in reducing the potential for multiple transgressions.