2014 News

  • It ain’t over ’til it’s over: Winning back customers

    A study by Dr Annie Liu from the School of Marketing and International Business evaluates customer reacquisition in business-to-business markets, and proposes a formula that sales companies can use to evaluate whether to invest time in wooing lost customers.

  • Helping students get smart with money

    Marketing student Matt Barnes spent his summer at The Cooperative Bank playing a key role in designing a new tertiary student banking package designed to help students manage their money through the ups and downs of a university year.