2014 News

• It ain’t over ’til it’s over: Winning back customers

  16 April 2014

  A study by Dr Annie Liu from the School of Marketing and International Business evaluates customer reacquisition in business-to-business markets, and proposes a formula that sales companies can use to evaluate whether to invest time in wooing lost customers.

• Marketing student completes coveted Sydney internship

  27 March 2014

  Marketing student Mathew Rex spent summer in Sydney courtesy of an internship at the Hong Kong Economic and Trade Office.

• Helping students get smart with money

  19 February 2014

  Marketing student Matt Barnes spent his summer at The Cooperative Bank playing a key role in designing a new tertiary student banking package designed to help students manage their money through the ups and downs of a university year.